A strong niche can be the ideal way to launch a jewelry line. Just ask artist Szilvia Gogh, a finalist in last year’s Halstead Grant competition. Gogh is the creator of Gogh Jewelry Design in California and an accomplished figure in the world of scuba diving. Gogh combines two of her passions with her jewelry business by joining great design with the marine world.
Much of her jewelry line is inspired by diving and the ocean. Gogh Jewelry Design has developed a solid distribution network through dive shops, oceanfront gift stores and yoga studios.
Gogh’s jewelry is accessibly priced between $20 -$250 for sterling silver designs. You can find her work online on the Gogh Jewelry Design website.
The Halstead Grant is accepting 2012 applications between April 15 and June 9th this year. The winner will receive a $6,000 prize package for their silver jewelry start-up. Visit the grant website to download an application.